Information Architecture & SEO

So when it comes to information architecture there are three main is a lot to be considered. Firstly usability is a hugh component of SEO the more user friendly the website the higher points the website gets on SEO.

Next the way that one builds out the the content makes a hugh difference in the way a search engine reads and understands the content. For example starting very general and become more specific as we go deeper into the site.

Another really important part of information architecture is a controlled and understood location on the site. In other words knowing where you are in the site and how to get back to a previous location of the site. This is a really good example as to why usabilty plays such a large role in information architecture